SGW Retail Ltd. Update

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SGW Retail Ltd. Has now been based in Riyadh working for Tihama for 3 years.  Within that period we have achieved an incredible amount of goals and are very proud of what we have managed to accomplish.

One major achievement has been the revamping of the Retail Division of the Tihama group with store openings, including overseeing the recruitment and development of a HO team –with the relevant departments – B&M, Marketing and a Field Team.  This has been a fantastic success.

High Street Stores

The design and implementation of a new concept  Tihama Retail Store selling Fashion Stationery, Digital, Toys, Books and Novelty items.

We focussed hard and put a lot of time into developing this new concept and managed to open two new stores in Riyadh with more planned for Riyadh and Jeddah.  The feedback from customers for the Tihama Retail Stores has been superb.


SGW Retail Ltd. Are proud to have established a brand-new Cafe/Retail concept which is unique to the Kingdom.  We have combined a relaxed trendy atmosphere in an up-market strip Mall, with high-end retail on offer.  Due to its success, it is now being planned to rollout throughout the country.

E- Commerce

 The launch of an exciting eCommerce site is planned for 2021. Watch this space

WH Smith Airport Travel Stores

During 2019 we opened two Airport Stores in Riyadh King Khalid International Airport (KKIA).   One in T2 International Arrivals and the other in T5 Domestic Departures.  We’re proud to say that both of these have had incredible success.

Also, the contract recently signed for the new King Abdulaziz International Airport (KAIA) will see a number of new openings by SGW Retail Ltd. Including 6 WH Smith Units across Departures, Domestic, International and Arrivals. The shop-fit process is already underway with a staggered opening scheduled from January 2021.

Tihama has the WH Smith country franchise for the whole of Saudi Arabia of which we oversee all retail, shop-fit designs and builds of the project. Liaising with the WH Smith team in the UK to deliver the brand experience into the Kingdom.